Queen A. Jan-27-2018
Sender ID is used to identify who the sender of the SMS is. It basically represents your brand/company name distinguishing it from a million others. So yes, this sender ID plays a massive role defining your brand to your customers.
In simple words, Sender ID is the name or number which appears on the mobile phone as the sender of an SMS
When you set your business Brand As Your Sender ID, you Increase SMS Open Rates. Compared to email marketing which has an average open rate of 22% while the open rates for SMS messages is 98%. Which is even more impressive and amongst the highest across any form of marketing.
Set your brand name as your Sender ID to let it serve as your brand identity.